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Identify the font in a logo

Upload any brand logo or wordmark image to discover what typeface it uses and get free font alternatives.

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BRAND TYPOGRAPHY INDEX

Brand Logos & Official Fonts Directory

Explore the official typefaces and verified free Google Font alternatives behind the world’s most recognizable brand identities.

Nike

Apparel & Sports
Bauer / Monotype
OFFICIAL BRAND TYPEFACE:
Futura Bold Extra Condensed (Oblique)

The iconic Nike wordmark and "Just Do It" campaign use a customized, tightly kerned heavyweight italic cut of Futura Condensed.

FREE GOOGLE FONT EQUIVALENT 97% Match

Oswald

by Vernon Adams

Athletic uppercase vertical rhythm, punchy condensed monoline stems, and near-identical letter proportions.

font-family: 'Oswald', sans-serif;

Supreme

Fashion & Streetwear
Bauer / Neufville Digital
OFFICIAL BRAND TYPEFACE:
Futura Bold Oblique

Inspired by Barbara Kruger’s conceptual artwork, the Supreme box logo uses heavy slanted Futura Bold in white against a solid red rectangle.

FREE GOOGLE FONT EQUIVALENT 96% Match

Poppins

by Indian Type Foundry

Pure geometric circular letterforms with sharp clean diagonals; matches Futura’s stroke weight when slanted.

font-family: 'Poppins', sans-serif;

Spotify

Tech & Web
Lineto
OFFICIAL BRAND TYPEFACE:
Circular Std Black

Designed by Laurent Benner at Lineto, Circular gives Spotify a friendly geometric grotesque voice with warm curved terminals.

FREE GOOGLE FONT EQUIVALENT 97% Match

Plus Jakarta Sans

by Tokotype

Modern geometric neo-grotesque with identical circular loops, matching lowercase t terminal cut, and clean screen legibility.

font-family: 'Plus Jakarta Sans', sans-serif;

Netflix

Media & Entertainment
Dalton Maag (Bespoke)
OFFICIAL BRAND TYPEFACE:
Netflix Sans (Custom) / Bebas roots

Developed by Dalton Maag to replace Gotham, Netflix Sans features arched cinematic stems and towering condensed letterforms.

FREE GOOGLE FONT EQUIVALENT 96% Match

Bebas Neue

by Ryoichi Tsunekawa

Clean rectangular all-caps condensed display with towering vertical stance and authoritative cinematic presence.

font-family: 'Bebas Neue', sans-serif;

Apple

Tech & Web
Apple Inc. (In-House)
OFFICIAL BRAND TYPEFACE:
SF Pro Display (Apple System)

Apple replaced Myriad Pro with SF Pro Display across all marketing, hardware engraving, and operating systems.

FREE GOOGLE FONT EQUIVALENT 98% Match

Inter

by Rasmus Andersson

Direct open-source equivalent matching Apple’s tall x-height, neutral apertures, and dynamic optical spacing.

font-family: 'Inter', -apple-system, sans-serif;

Google

Tech & Web
Google Design (In-House)
OFFICIAL BRAND TYPEFACE:
Product Sans (Google Bespoke)

Unveiled in 2015 to replace the old serif Catull wordmark, giving Google a friendly, geometric kindergarten clarity.

FREE GOOGLE FONT EQUIVALENT 96% Match

Poppins

by Indian Type Foundry

Pure circular geometry, perfectly rounded lowercase e, clean circular o, and friendly monoline warmth.

font-family: 'Poppins', sans-serif;

Tesla

Automotive & Tech
RO-Studio (Custom)
OFFICIAL BRAND TYPEFACE:
TESLA Custom Futuristic Display

A bespoke geometric stencil typeface featuring razor-sharp crossbar cuts designed to resemble an electric motor rotor cross-section.

FREE GOOGLE FONT EQUIVALENT 94% Match

Orbitron

by Matt McInerney

Geometric futuristic display font with wide stance, horizontal cuts, and electronic sci-fi aesthetic.

font-family: 'Orbitron', sans-serif;

Zara

Fashion & Streetwear
Baron & Baron (Customization)
OFFICIAL BRAND TYPEFACE:
Didot (Overlapped Kerning)

Designed by Fabien Baron, Zara’s controversial redesign interlocks classical Didot serifs in an ultra-tight editorial lockup.

FREE GOOGLE FONT EQUIVALENT 96% Match

Playfair Display

by Claus Eggers Sørensen

High-contrast editorial serif with delicate hairline serifs and dramatic vertical thicks.

font-family: 'Playfair Display', serif;

Vogue

Media & Entertainment
Linotype
OFFICIAL BRAND TYPEFACE:
Didot Headline

The gold standard of luxury editorial typography since 1932, featuring extreme vertical contrast and unbracketed razor serifs.

FREE GOOGLE FONT EQUIVALENT 97% Match

Bodoni Moda

by Owen Earl

Didone aesthetic with razor-thin horizontal serifs and monumental vertical stroke contrast.

font-family: 'Bodoni Moda', serif;

Airbnb

Tech & Web
Dalton Maag
OFFICIAL BRAND TYPEFACE:
Airbnb Cereal

Developed by Dalton Maag for Airbnb, balancing friendly geometric curves with strict digital readability across international markets.

FREE GOOGLE FONT EQUIVALENT 97% Match

Plus Jakarta Sans

by Tokotype

Near-identical geometric grotesque stems, high x-height, and circular lowercase counters.

font-family: 'Plus Jakarta Sans', sans-serif;

NASA (Worm)

Tech & Web
Danne & Blackburn (1975)
OFFICIAL BRAND TYPEFACE:
NASA Worm Logotype

Created by Danne & Blackburn as part of the 1975 NASA Graphics Standards Manual, composed of continuous red stroke curves without crossbars.

FREE GOOGLE FONT EQUIVALENT 92% Match

Montserrat

by Julieta Ulanovsky

Bold geometric uppercase stems; pairing with minimalist curved styling mimics NASA’s retro-futurist aesthetic.

font-family: 'Montserrat', sans-serif;

Marvel Studios

Media & Entertainment
Marvel In-House
OFFICIAL BRAND TYPEFACE:
Bebas Neue / Impact roots

Dense heavyweight all-caps block typography set tightly in white on a red banner with commanding comic book punch.

FREE GOOGLE FONT EQUIVALENT 98% Match

Bebas Neue

by Ryoichi Tsunekawa

All-caps condensed display with identical compact letter spacing and towering vertical impact.

font-family: 'Bebas Neue', sans-serif;
FREQUENTLY ASKED QUESTIONS

Logo Font Identification Guide

Learn how world-class logos use typography and how to find legal free alternatives for your branding.

How do I identify a font from a logo image?

Upload the logo image into ProFontFinder, drag the crop box to isolate the wordmark text, and our in-browser AI engine will analyze letter contours and rank the closest commercial fonts and free Google Font alternatives in seconds.

Can I legally use famous brand logo fonts in my own projects?

You cannot copy a registered brand logo or trademark. However, you CAN legally license the underlying commercial typeface, or use our recommended 100% free Google Font stand-ins (like Inter, Oswald, or Poppins) for your own original branding.

What font does the Nike logo use?

The Nike wordmark and "Just Do It" slogan use a heavily customized, slanted version of Futura Bold Extra Condensed. The closest free Google Font equivalent is Oswald (700 Italic).

What font is used in the Netflix logo?

Netflix uses a custom bespoke typeface called Netflix Sans, which evolved from Gotham and Bebas Neue roots. The closest free Google Font is Bebas Neue.